Online competition for lawyers is expensive and intense. One way for an attorney to be noticed on the Internet is by investing in Google placement. Online marketing has overtaken traditional print ads in terms of visibility and effectiveness. Online advertising, such as Google placement, is low risk, cost effective, and easy to start.
Google Adwords is a type of pay per click advertising where your ad is placed alongside search results when potential clients are looking for an attorney. It is also known as paid search. Below are the benefits of investing in Google placement.
When an attorney starts a Google Adwords campaign, one will only pay for every click on the ad. The ad placement is more performance-based than any other type of advertising, whether it is online or traditional forms of advertising.
An attorney can have a campaign up within minutes of signing up with Google. And the ads will start to get clicks within a day. It is easy to do, but the attorney needs to do proper research to find the right keywords for the campaign.
Easy to Track
A Google placement campaign is easy to track. The attorney can find out which keywords get the most clicks and which clicks turn into leads. At present, the lawyer can also find out which keywords have led to phone calls. It is also easy to determine the keywords that led into paying clients.
Tips to Make Google Placement Work for Attorneys
Attorneys must track the keywords that generated leads and new clients for the practice. There are several ways to do so. Tracking is vital because it shows how much an attorney can afford to pay for each click for specific keywords. If a keyword is around $5 per click, then tracking is more critical because you might spend a lot of money for nothing.
Once you have determined the right keywords, then spend more money on them and stop wasting time and money on non-effective keywords. An effective ad campaign will make you feel good.
To improve the click through rate of the Google ads, a lawyer must test various advertising copy. Achieving high CTR is the best way to achieve a lower cost per click compared to competitors. That way you can have the top ad in Google, but you are paying just a portion of the cost per click that other lawyers are paying for.
Investing in Google placement will improve an attorney’s lead generation. Google ads can also improve one’s search engine optimization campaign. While the ads doesn’t improve one’s ranking in organic search results, the lawyer can know which keywords are generating leads. These keywords can also be used in the SEO efforts.